Are you blogging yet for your fashion brand?
A blog strategy is one of the best ways to create brand awareness and in time will generate sales for your fashion business. Blogging increases your search engine optimization, improves conversion rates, and supports content through additional channels like your social media or email strategy.
Not to mention it also humanizes your fashion brand, is a fantastic strategy to niche down and reach your dream customer, and strengthens your relationships with new and returning customers.
In fact did you know??
Companies who blog receive 97% more links to their website.
95.9% of bloggers promote their blog posts via social media.
57% of marketers say they’ve gained customers specifically through blogging.
60% of consumers feel engaged/positive with a brand or company after reading custom content on their blog
Often the hesitancy to commit to “another” thing as a Designer CEO and independent brand owner can feel overwhelming but it doesn’t have to be.
This week’s episode I’m chatting with Kristin George - Founder of Dotted Comma, a copywriting and content specializing in creating connections and co founder of The Edit Effect, tools to help small businesses simplify content, copy planning, and creation.
She is a professional copywriter whose niche is working with female owned small businesses and is a big believer in the power of blogging for fashion businesses.
We are talking all about all things blogging including why it’s one of the best marketing strategies out there for fashion brands, why you should consider blogging for your fashion business, how to create a blog strategy that will resonate with your dream customers, where to promote your blog to create brand awareness, and tons of tips for getting your blog started. Join us for this episode, “Blogging for Beginners - For Fashion Brands, with Kristin George”.
Kristin George is a lifestyle brand writer and content creator living in Milwaukee, Wis. with her husband and three boys. She is the founder of Dotted Comma — a boutique copywriting and communications consulting agency. Kristin is a co-founder of The Edit Effect, which offers tools and consulting to help small businesses plan, create, and simplify content. In addition to her family and writing, she loves yoga, traveling, and making lists.
Click to learn more about Kristin, The Edit Effect , and Dotted Comma
Have a question for The Designer CEO Podcast?
Is there something you’ve been struggling with as you launch or grow your fashion brand?
I want to hear from you!
Ask your business related questions, about Mod. Merchant, the retail industry, or Sarah and you may just hear the answer on an upcoming episode!