1:1 Coaching, Passion To Profits
Sarah Ferrence
Kate & Francis

“I had given myself 2020 to focus on my brand and to see if it was financially viable. I needed a push to get into the business thinking mindset & to hold me accountable for a set amount of time in order for me to be motivated to move this forward by myself. I now have clarity in what my business stands for and confidence in myself to be able to speak to these. If you want to really pursue your business and want clarity on how to move forward, then do it! (work with Sarah)”

-Kate Pierre, Designer CEO of Kate & Francis

1:1 Coaching
Sarah Ferrence
Eco Evie

“Before Sarah and I had our session I was feeling pretty lost as far as how to strategize my social media and marketing positioning. Sarah showed me how to break down the steps with tangible, actionable points that I could actually wrap my head around and commit to doing. Just in changing my hashtag strategy I gained a 7% increase in followers in 3 days. This was something I hadn't been able to do and had plateaued in my followers prior to that. Having an outside set of eyes looking at my social media and helping me strategize has been critical to achieving more sales. Getting outside of my own head is something better done with someone else who knows my brand!”

-Kelly Mutsch, Designer CEO of Eco Evie

Consulting
Sarah Ferrence
Crislu

“We brought Sarah on-board to help identify the different channels of sales we were both selling in and not selling in and any opportunities therein with both. The business was/is strong and opportunities were abounding but we were lacking needed attention and focus to maximize additional opportunities. Hence I brought Sarah in as a consultant to help us/Crislu gain some additional focus and identify opportunities.

It was her game and it began with a thorough Market & Competitive analysis. The environmental assessment piece, “ General Economic” was cook’n…and didn’t require addressing but drilling down into each retail channel and identifying real opportunities needed addressing.

Sarah provided an in depth Market & Competitive Analysis of the retail landscape in the department store channel, Nordstrom, Macy’s Bloomingdales, Von Maur etc…and the like brands we were sitting with. Like 45 pages of each door, the brands we were sitting with, product mixes, price points etc. including the private label pieces.

The next piece, the opportunities, “New Program Concepts” again drilled down on each of the previous analytic takeaways and suggested real life opportunities for Crislu to explore, “White Space”! With White Space came real suggestions on how to realistically launch our brand Crislu into them. It was super good intel.

We ran with several strategies, from special designs, messengering, packaging and price points that kicked off in one channel. Tough knocking down the walls on most but I was excited to get in the door on one and it has evolved into 4 others so very positive. And we are still vetting opportunities. There’s more and you can meet with Sarah and vet your own issues, opportunities and next steps with her, she gets it and I guarantee you we will pull her back on board again to help when the market gets back on its feet again.”

Bryan Crisfield, President/CEO at Crislu Corporation

1:1 Coaching, Passion To Profits
Sarah Ferrence
Madalyn Joy Designs

“I was at a crossroads with my business and knew it became more of a hobby rather than a business but I didn’t know how to transform it into the business I had wanted it to be. I just felt confused and didn’t know what to do to get back on track. (Working with Sarah) has helped me tremendously with getting back on track but on the right track this time. It has given me the tools to transform my business into truly a business and not just a hobby. It has helped me personally just with growth and confidence in making decisions and what I want out of life. The change is in the behind the scenes of the business with the strategies and plans I will embrace and use to grow my business. Definitely do it! It was so beneficial for me that I want others to have the same experience. It will be the best thing for you and your business!”

-Madalyn Rennicke, Designer CEO of Madalyn Joy Designs

1:1 Coaching, Passion To Profits
Sarah Ferrence
Echo Verde

“(Before working with Sarah) I felt burnt out and unable to figure out a course to make my business profitable. Now I have a clear path - I don't feel burnt out and when I feel overwhelmed I just ask myself, “What is going to bring me money right now?” And I do that. The energy behind it and feeling like "I got this!". New sales have come in and there are too many benefits to (working with Sarah) to list but probably the biggest area is marketing for my business - knowing how to mine Instagram, newsletters, Canva, Pinterest, - knowing how to put those together and use them effectively. (Working with Sarah) is definitely a MUST DO! Go for it!

-Jane Nemis, Designer CEO of EchoVerde

Consulting

Crislu

“We brought Sarah on-board to help identify the different channels of sales we were both selling in and not selling in and any opportunities therein with both. The business was/is strong and opportunities were abounding but we were lacking needed attention and focus to maximize additional opportunities. Hence I brought Sarah in as a consultant to help us/Crislu gain some additional focus and identify opportunities.

It was her game and it began with a thorough Market & Competitive analysis. The environmental assessment piece, “ General Economic” was cook’n…and didn’t require addressing but drilling down into each retail channel and identifying real opportunities needed addressing.

Sarah provided an in depth Market & Competitive Analysis of the retail landscape in the department store channel, Nordstrom, Macy’s Bloomingdales, Von Maur etc…and the like brands we were sitting with. Like 45 pages of each door, the brands we were sitting with, product mixes, price points etc. including the private label pieces.

The next piece, the opportunities, “New Program Concepts” again drilled down on each of the previous analytic takeaways and suggested real life opportunities for Crislu to explore, “White Space”! With White Space came real suggestions on how to realistically launch our brand Crislu into them. It was super good intel.

We ran with several strategies, from special designs, messengering, packaging and price points that kicked off in one channel. Tough knocking down the walls on most but I was excited to get in the door on one and it has evolved into 4 others so very positive. And we are still vetting opportunities. There’s more and you can meet with Sarah and vet your own issues, opportunities and next steps with her, she gets it and I guarantee you we will pull her back on board again to help when the market gets back on its feet again.”

Bryan Crisfield, President/CEO at Crislu Corporation

Muk Luks

“Working with Sarah has been such a pleasure. She has brought me retail skills on a local and

national level that have helped me challenge and make our team better. Sarah has opened up our eyes to the White Space out there in the retail world, now it's on our shoulders to take advantage of that. Just another feather in the cap for Milwaukee and the young, smart, retail community we have.”

-Mark Blutstein, CEO at Muk Luks

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