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In the first of two posts, we examine how a Brick & Mortar retail store can gain a competitive edge against the e-commerce giant by developing and executing a lifestyle and engagement marketing strategy. Why is lifestyle marketing so powerful and how can you adapt for your own retail business to drive sales and reach new customers?
It’s really tough out there for retail. Today’s retail market can feel like it is getting smaller every day. Major players have had double-digit downtrends for multiple years. Inventories are unstable, open to buys are tight and stretch plans are basically non-existent. So in this market, how do you, your sales team, and your product stand apart and actually see growth? The relationship between you and your customer is more important than ever and strengthening this relationship is the best way for your company to separate itself from the pack and start getting results.
