Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.
It's Time for Brick & Mortar to Get a Life
In the first of two posts, we examine how a Brick & Mortar retail store can gain a competitive edge against the e-commerce giant by developing and executing a lifestyle and engagement marketing strategy. Why is lifestyle marketing so powerful and how can you adapt for your own retail business to drive sales and reach new customers?