Creating a Pinterest strategy is a great organic marketing tactic for your fashion brand because when done with a little planning and consistency, you’ll increase brand awareness, drive traffic to your website, and generate more sales. But I often hear from clients that they are hesitant to start a Pinterest strategy for their fashion brand because they are worried about is being able to create enough content to keep the Pinterest engine moving. Here are 7 ideas to re-use the content (that you are probably already creating for your fashion brand), and start maximizing it as part of your Pinterest strategy.
The 1 Thing You Need To Do During The Holidays For A Game Changing Year
This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year.
So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth?
It’s your Competitive shopping activities and analysis.
Vlog: Make The Most of Your Email Campaign
Subject: Want To Maximize Your Email Campaigns?
To: Email Campaign Novices
From: Your Favorite Gal for Business Driving Tips
Watch this week’s vlog where we discuss email campaigns - how to get started with developing your email strategies, what works and what doesn't, and what we've learned during our own campaigns.
Cheers!
Mod. Merchant
Vlog: How To Stay Busy During Your Slow Season
Vlog: How to Find More Customers/Clients
This week's vlog focused on a challenge that every business faces --- "How to Find More Customers/Clients". Lauren and I share a few of our favorite ways to expand your reach to new customers (HINT: get narrow) and our own experiences with customer/client development including some of our favorite channels to reach new customers.
Vlog: Facebook Live 101
As many of you know we go live every Tuesday at 1:30 CDT on Facebook Live. While Lauren and I try to make it look as seamless as possible, it took quite a bit of research and a LOT of practice before we were ready go LIVE. On this week's vlog - "Facebook Live 101" we share what we've learned so far and how it can help your business!
Inclusivity: The New Exclusive of Retail
Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down.
