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Forecasting your Open To Buy for the entire year can be a daunting task even for the most seasoned fashion brands and retailers. A little pre-planning and deliberation will make this process as seamless as possible and ensure increased profitability and sales throughout the year. Here are 9 aspects of your OTB that you want to strategize before you start your annual forecasts.
The official retail holiday countdown is here and there is still time for a few quick last minute initiatives that you can begin implementing today to keep your customer hungry for more. Focus on creating engaging advertising and refreshed merchandising strategies, making it fun and simple to shop for exactly what your customers still need to finish up their holiday lists.
For much of the retail world the thought of competing with Amazon, Walmart, and Target can seem overwhelming and for a small, independent retailer it can seem straight up impossible. As unbelievable as it may seem, there are strategies that you can use to compete with the Big 3 and level out the playing field. Try putting these into action and see how you can stand out and drive more holiday sales.
The official holiday kick off and shopping trifecta, better known as Black Friday, Small Business Saturday, and Cyber Monday are right around the corner. Each day is different and requires a unique approach that you need to fulfill and execute if you intend to maximize your sales and set yourself up for a successful December. In this week’s Insights, we examine a few critical final points that need to be reviewed one last time before you head into Thanksgiving’s big weekend.
Being productive from the start of the day is key to building and maintaining a thriving business. Maintaining productivity throughout hectic periods is accomplished by creating a daily morning routine (and sticking to it diligently no matter what!). Taking the time to create an effective routine – is the most common roadblock that prevents people from beginning. To help accelerate you into picking up this great habit, I’ve put together a simple 20 minute daily morning routine for you to try out.
This blog is Part 2 of 2 in a series and is focused on the advantages Brick & Mortar has over the ecommerce world through creating deeper connections with their customers. This week we focus on Engagement Marketing and how to develop an integrated strategy with the Lifestyle Marketing concept. See last week's post, It’s Time for Brick and Mortar to Get a Life to get caught up.
In the first of two posts, we examine how a Brick & Mortar retail store can gain a competitive edge against the e-commerce giant by developing and executing a lifestyle and engagement marketing strategy. Why is lifestyle marketing so powerful and how can you adapt for your own retail business to drive sales and reach new customers?
