Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down.
How to Build Brand Loyalty With Creative Marketing Content
Vlog: Networking for Small Businesses
Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show
How to Maximize Retail Sales & Profitability
A Wholesaler’s #1 Strategy to Drive Profits
The Bon-Ton's Bankruptcy: An Employee's Perspective
After years of rumors, weeks of speculation, and a few final days of chaos - The Bon-Ton is liquidating the entirety of its 256 stores. Since the company's fate has been determined, I recently asked a remaining employee, and good friend, if they would share their thoughts on the bankruptcy, specifically how The Bon-Ton got to this point, what this whole experience has meant to them, and reflect upon what they feel could have been done to avoid this this terrible fate.
Vlog: Content Marketing: Deep Dive Into Blog Post Creation
Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception.
This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation.
Talkin' Shop: Miki Utnehmer & The Future of Sustainability in Retail
In this week's Insights we are "Talkin' Shop" with Miki Utnehmer. Miki is an experienced retail product manager but more recently a graduate of a Masters in Sustainability Leadership from Arizona State University. We discuss what sustainability means in retail, who is getting it right, the future of sustainability, and how you can get started.
Vlog: How To Know When To Quit A Client
This week's vlog episode, "How To Know When To Quit A Client" discussed how to know when it's time to breakup with one of your clients or partners and how to prepare for one of the more, umm well awkward, conversations that you will eventually have.
We share our own experiences and tips on:
How do you know when it is just not a good fit?
What are some of the warnings signs that it may be time to quit?
What to do when it the time comes to have that tricky conversation?