For wherever you are in your brand's journey,
I’ve got you covered!
Being a woman in the workplace is no easy feat, regardless of industry or role, so Lauren and I wanted to discuss one of our newest reads, Sheryl Sandberg's book "Lean In". While it's not exactly 'hot off the press', her commentary and ideas on woman in the workplace are just as relevant today than ever. In this week's post, we share our thoughts on the book, women in the workplace, and our big “aha” moments.
It's so easy to get distracted in the weeds of your everyday business and life. Emails, phone calls, meetings - they all add up and can take away from your focus on the big ideas, strategies, and next moves that will make meaningful strides to your bottom line.
This week on the vlog, Lauren and I discuss the common distractions that everyone encounters and how to remain focused on what really matters and that will make big changes in your business with an episode entitled "Keeping An Eye On The Big Picture".
This week's vlog focused on a challenge that every business faces --- "How to Find More Customers/Clients". Lauren and I share a few of our favorite ways to expand your reach to new customers (HINT: get narrow) and our own experiences with customer/client development including some of our favorite channels to reach new customers.
As many of you know we go live every Tuesday at 1:30 CDT on Facebook Live. While Lauren and I try to make it look as seamless as possible, it took quite a bit of research and a LOT of practice before we were ready go LIVE. On this week's vlog - "Facebook Live 101" we share what we've learned so far and how it can help your business!
Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down.
