Creating a Pinterest strategy is a great organic marketing tactic for your fashion brand because when done with a little planning and consistency, you’ll increase brand awareness, drive traffic to your website, and generate more sales. But I often hear from clients that they are hesitant to start a Pinterest strategy for their fashion brand because they are worried about is being able to create enough content to keep the Pinterest engine moving. Here are 7 ideas to re-use the content (that you are probably already creating for your fashion brand), and start maximizing it as part of your Pinterest strategy.
Vlog: Make The Most of Your Email Campaign
Subject: Want To Maximize Your Email Campaigns?
To: Email Campaign Novices
From: Your Favorite Gal for Business Driving Tips
Watch this week’s vlog where we discuss email campaigns - how to get started with developing your email strategies, what works and what doesn't, and what we've learned during our own campaigns.
Cheers!
Mod. Merchant
Vlog: How To Use Case Studies To Drive Your Marketing Content
Vlog: How To Stay Busy During Your Slow Season
Vlog: How to Find More Customers/Clients
This week's vlog focused on a challenge that every business faces --- "How to Find More Customers/Clients". Lauren and I share a few of our favorite ways to expand your reach to new customers (HINT: get narrow) and our own experiences with customer/client development including some of our favorite channels to reach new customers.
How to Build Brand Loyalty With Creative Marketing Content
Vlog: Networking for Small Businesses
Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show
Vlog: Content Marketing: Deep Dive Into Blog Post Creation
Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception.
This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation.
Last Minute Holiday Advertising & Marketing Strategies
The official retail holiday countdown is here and there is still time for a few quick last minute initiatives that you can begin implementing today to keep your customer hungry for more. Focus on creating engaging advertising and refreshed merchandising strategies, making it fun and simple to shop for exactly what your customers still need to finish up their holiday lists.